Environmental scanning paper Essay Example | Topics and Well Written Essays - 1000 words

Environmental scanning paper - Essay Example ch corporate culture that has facilitated a certain way of dealing with the competitive environment that the corporation operates in (Kim and Yoffie, 2011). External factors to which the corporation is exposed are depicted by the existence of a very competitive culture with many retail outlets established nearly everywhere that it ventures. Since it operates on a global level, Wal-Mart has to cope with a highly diversified culture in every country that it sets up shop. To deal with the competitive nature of the market at the international platform has necessitated a marketing strategy that consists of a research and development to unlock the competitive advantage. A strong brand name at Wal-Mart has facilitated the entry of the retail chain store to set up shop easily in new markets. McDonalds is a multinational facing a greater level of diversity than a majority of the corporate world players. The human resource is a very important internal strength at McDonalds since the top management officials are specially trained at the Hamburger University in a move that ensures strategic management on all fronts. Diversity is particularly well managed at McDonalds across the diverse global market presence created at every corner of the world. The fact that the largest number of minority workers is employed at the corporation reveals the embrace to diversity that exists at McDonalds than in many other industries. Externally, the corporation feels it more important to handle the health of the consumers and the entire market with more direct caution due to the sensitivity that that the food industry has. Due to the high competition of the food industry, McDonalds needs to deal with the market pressure for sustainable operations. Firstly, the high consumer behavior and preferences attachments to the food products that consumers search in the market force the corporation to realign its product preparation, package and appeal. Secondly, there is need to assure the consumers

An overview of the incidence of diabetes in the United States Term Paper

An overview of the incidence of diabetes in the United States - Term Paper Example Difference in susceptibility by gender is, however, small with adult males having a unit percent higher prevalence rate as compared to adult females (â€Å"Diabetes statistics†, 2011). Incidences of the disease also vary with race. ‘Non-Hispanic’ blacks are the most vulnerable at almost 13 percent prevalence rate while ‘non-Hispanic’ whites have a prevalence rate of seven percent. Despite control measures, diabetes remains a killer disease, both directly and indirectly (â€Å"National diabetes statistics†, 2011). The disease’s prevalence rate also bears relationships with other complications. Published data, for example, indicate an almost seventy percent prevalence rate of heart diseases among diabetic patients. A survey of data between the years 2005 and 2008 also reported a 67 percent rate of high blood pressure among diabetic patients. Significant relationships in prevalence rates have also been identified between diabetes and other diseases such as â€Å"blindness,† â€Å"kidney disease,† â€Å"nervous system disease† and â€Å"amputation† (â€Å"Diabetes statistics†, 2011, p.